2008
We advise, guide and support people and companies to achieve their goals by creating and designing unique wellness concepts that focused on improving lifestyles in a sustainable way.
We create unique wellness and spa concepts and brands for our clients. Different aspects are considered to create products and experiences that are according to the developed concept.
Staff Selection, Training Standards, Procedures, Business Plan, and Marketing Strategies and more... All to make sure you build a successful team to operate your business.
We will suggest the best technology tools for your advantage and to create an innovative and successful business. Also bringing the latest Wellness trends from around the World.
Budgeting, KPIs, Competitive Set are some of the financial reports that we provide to achieve the revenue and cost numbers in the financials.
Provide the company and the staff with luxury standards and guidelines to what they be doing for their clients to receive excellence service and the highest levels of quality.
Creation of operational process manuals to establish rules and guidelines that dictate how tasks and responsibilities are performed in the organization.
Ensure quality and consistency according to the business plan through performing product and service reviews, internal audits and monitoring the operation.
We create the menu of Wellness, Fitness and Spa services according to the proposed or developed concept so that it is attractive to clients and ensures that the financial and experience objectives that were planned to achieve.
We curate unforgettable Wellness concepts and experiences combining culture, wellness, music, nature, and human connection that make them especially unique.
We lead recruitment processes to find, screen, hire and onboard qualified and the best candidates for each position.
We support you and suggest defining the best structure for your business model, and we draw a functional layout of all the proposed areas (Spa, fitness center, salon, etc.) that can help define the type of equipment required for the operation of the business.
Wellness at the center of the conception design, creation and development of apartments, homes, residences, and neighborhoods to support the holistic health of the residents to a better lifestyle.
Under this assignment we apply processes, methods, skills, our knowledge and experience to lead and work with the team making sure we are achieving our clients objectives.
Search the demand and how to supply the created product for a specific market and what the impact will be by using the marketing and business plan strategies designed to reach the financial and social goals of the business.
Develop a unique and functional concept for the boutique, retail shop or commercial space to offer a visual and sensory experience of the best quality products, focused on the market and customer needs.
We build, design, and propose spaces to develop all types of routines, specific programs, exercises, and disciplines with a comprehensive and sustainable approach.
We establish the most effective procurement processes to obtain or purchase equipment, products or any national or imported item from distinct categories and suppliers that you require to open or manage your business.
A Mexican with almost 24 years of experience in the Spa and Wellness Industry, is recognized as an Industry Expert with experience in the design, development and operation of Spas and Wellness Centers worldwide.
Since its inception in 1999 in this rapidly growing industry, Alejandro has had the opportunity to develop as a Spa/Wellness Director and Consultant, working for the best companies in the hospitality industry such as Starwood Hotels, Rosewood Hotels, Belmond Hotels, Hard Rock Hotels, Hyatt Hotels, Six Senses Hotels Resorts & Spa, Azulik Hotels Tulum, Habitas Hotels & Oetker Collection Hotels.
He has the experience of working and developing projects with various spa models and specific markets such as: Destination Spas, Resort Spas, City Spas, Medical Spas, Clubs and Gymnasiums, etc. As well as worked with more than 25 skin care brands, from more than 15 countries around the world and has also been involved in the design and conceptualization of several Spas in Mexico, Latin America, Asia, the Middle East and Africa, which guarantees always be at the forefront of trends, thus achieving better results according to the type of market in each of the Projects.
Due to his passion for the Culture of Well-being, he has personally prepared himself with holistic therapies such as Reiki, Aromatherapy, Ayurveda, Temazcal Workshops, Quantum Therapies, Breathwork among others.
Living respectfully with the environment and in harmony with the planet has become his priority as a lifestyle and in his new projects where he has been involved to develop sustainability concepts and programs.
Is a professional and passionate of the wellness industry, graduated from the Bachelor of Tourism Business Administration, subsequently took several certifications, cosmetology course, traditional massage techniques, yoga certification, Reiki, Sound Healing, Access Bars , among others.
Her beginnings in the hospitality industry were during her intership in Puerto Vallarta in 2006 as assistant of the executive chef at the Mayan Palace Vallarta; Once her studies have been completed in the Bachelor of Tourism Business Administration in Cancun, Quintana Roo, begins her career in the Spa industry at the Hilton Cancun Hotel & Spa, where a great interest in this industry was born and in turn in the Personal aspect begins with a deep yoga practice that becomes to this day one of its greatest passions.
Edith continues its growth as Spa Manager in chains such as Westin de Starwood and Hard Rock Hotels.
In 2015, She had the opportunity to move to live in India for 3 years, where She concentrated on learning traditional yoga and taking a certification as a yoga teacher, at the end of her Yoga certification immediately began to share her knowledge when She began to teach to the locals and Expat community in Goa, India. In her teaching technique She mixed the structure of the West world with the spirituality and fluidity of the East. Subsequently, She moved to Thailand for one year and continued to expand her knowledge by learning about Thai healing techniques and continue as a yoga teacher in different well -being centers as a yoga practitioner in Six Sensses Yao Noi, Cape Kudu Hotel and Island Yoga Retreat. Her time in Asia allowed her to have a global vision about the world of spas and wellness through other cultures in a more holistic way.
In 2020 She directed for more than two years to the spa and recreation team in Grand Hyatt Playa del Carmen. Subsequently as of November 2022,short but very enriched experience in Chablé Yucatán as director of spa and well -being with an approach to incorporating local healing traditions and ancestral practices of the Mayan culture as part of the Hotel wellness experiences.
Since October 2022 Edith lives in Antigua and Barbuda - West Indies where She focuses on working as a wellness consultant at ALEC Wellness Consulting and continuing to expand her knowledge with the latest trends in the wellness industry and improving her yoga practice.